20 Best Small Business Ideas in Germany 2022

There will also be countless exciting business ideas in Germany. While selection is always a good thing, it is difficult to filter out the really promising startup ideas.

The jump on a new trend can sometimes be risky – but also very lucrative.

the reichstag german parliament building picture

Image Credit: Getty ImagesYou will find that many of the business ideas on this list have grown in popularity lately.

Others, on the other hand, have been popular for a long time, which makes them more competitive but also less risky.

However, you will be able to make money with all of the business ideas listed below, whether as a part-time job or as a potential full-time business.

Don’t wait for someone else to do it. Set yourself up and take the reins in your hand.

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The 20 best Small business ideas in Germany

Have you been playing with the idea of ​​self-employment for a long time, but haven’t yet found the right business idea? Then our list will provide you with a lot of inspiration.

Let’s jump right in and take a look at the most promising business ideas in Germany.

Buying and selling websites

Buying and selling websites is one of the new business ideas that can effectively make money on the side.

The point is to buy a website that’s already running, improve its design and content, and then sell it for a profit.

There are quite a number of places you can buy and sell websites in order to make a profit. For example, Shopify’s “Exchange” marketplace lets you buy e-commerce websites that you can optimize using content marketing, SEO, and other tactics. As soon as your website generates more sales than at the time of purchase, you can offer it for sale again on the marketplace.

Personal shopper

Do you get praised for your taste in fashion? Are you someone friends and family come to for clothing and fashion advice?

Personal shopping is a business idea that builds on these skills.

Personal shoppers find clothes for customers struggling to find their own personal style.

Her duties include evaluating her customers’ wardrobe, visiting websites, and choosing the right items for them. There are now countless online boutiques selling all kinds of clothing.

So you don’t necessarily have to shop offline to get started with this business idea.

Plus, you don’t need a specific certification or degree to become a personal shopper.

If you are looking for new business ideas with no start-up capital or at least very little investment, personal shopping could be the ideal route.

Online tutoring

If you’re an expert in German, math, or any other subject, you can build your own small business in online tutoring.

An essential requirement is a bachelor’s degree in the subject you want to teach.

You can find customers for your tutoring services on websites such as Easy Tutor, Tutoria or Superprof.

You can offer your lessons via Skype or Zoom and interact with your students. This makes online tutoring a very easy online business idea to implement.

Greeting cards

Greeting cards are always trendy. So, if you have a good eye for design or would like to showcase your artwork on physical items, this can be one of the best creative business ideas for you.

Before you can start looking for customers, you need to have a few drafts ready.

Tools like Photoshop and Canva make it easy to create custom card designs.

You also have to stock up on the materials (ink, paper, etc.) required to create greeting cards.

If you want to keep costs down, consider buying your accessories from a wholesaler.

Once you have all the materials in hand, you can start generating income by marketing your business on Facebook, Etsy, and other similar platforms.


Do you want to sell products online but don’t have the budget to buy inventory and store it yourself? Then dropshipping could be just the thing for you.

Dropshipping is an e-commerce business model that doesn’t require you to manage physical products.

All you have to do is set up an online shop and work with suppliers who are ready to process, package, and ship orders to your customers.

Plus, you don’t have to spend a lot of time researching products.

Because with dropshipping apps like Oberlo, you can easily find great products for sale.

So, if you’re looking for easy online business ideas, dropshipping could be a great option for you.

One of the reasons why the model is so popular with many people is the fact that you don’t have to keep an inventory.

However, if inventory storage is not an issue for you, you could also source your products directly from wholesalers.

This could be a useful addition to dropshipping if you already know what you want to sell.

Home catering

If you have a knack for cooking and see it as a creative outlet, you could use a home-based catering business to supplement your income.

The initial investment depends heavily on how big your setup should be.

For example, if you start with smaller events that you can handle yourself, you can start your business with manageable expenses.

Most home-based caterers start out by creating their own website or get involved in platforms that cooking enthusiasts can use to make some cash from their passion.

Virtual assistant

One of the most promising business ideas is to offer virtual assistance services.

Whether large company or solo preneur – they all need help in dealing with day-to-day business. If you have an organizational talent, you can use your skills to make their lives a little easier.

In this role, you get paid for the time and effort you put into answering emails, scheduling meetings, and other administrative tasks.

You can win your first customers by setting up a profile on websites such as Upwork, Freelancer.de or Fernarbeit.net.

The need for reliable virtual assistants is growing, which is why this approach is one of the more risk-free business ideas.

It is also perfect that you will hardly need any start-up capital here.


Almost every company with an Internet presence needs help creating content for product pages, blogs, and other marketing materials.

With that said, setting up a copywriting agency could be a profitable business idea for you.

Popular websites for finding the first customers are Upwork, Freelancer.de, Twago or Textbroker.

You can also join special content marketing groups on Facebook to promote your business to a larger audience.

There are many ways you can make a good impression on your customers, such as: B. by offering keyword optimization or custom graphics as part of your services.

WordPress support

A lot of websites are hosted on WordPress, which is why the need for expert support is correspondingly large.

So once you are familiar with the intricacies of this platform, you have several options for making money.

You can e.g. B. support to correct your CSS, to find security gaps and to implement certain functions.

Of course, you can first use the services of a platform like Upwork to win your first customers.

However, we recommend that you create your own website and use it to present your services.

This way you can avoid high commissions and build long-term relationships with your customers.

Website Tester

Did you know that brands with an online presence hire people to get feedback on their websites? This feedback enables them to fix issues that their developers may not have realized.

If you want to take this business idea to the next level, you can hire people on a freelance basis and start your own website testing company.

During the projects, your employees will be given a series of questions to answer as they navigate a company’s website.

They share their thoughts on the current user experience and how the website could be improved via video.

You can find projects through websites like UserTesting, Ferpection, and TryMyUI.

Search engine optimization (SEO)

Do you have experience generating backlinks and improving the search engine visibility of a website?

If so, then there is a way for you to make money using your skills.

Website owners around the world are in need of the services of SEO experts, so starting a business in this field could prove to be a lucrative decision.

When looking for customers, you should first identify your target group, gain experience and build your portfolio.

Then, when you showcase your success stories and your SEO techniques are in place, you won’t have to wait long for customer inquiries.

You can target a wide range of companies or focus on companies in a specific niche, e.g. B. in the legal, health or financial sectors.

App development

App development is one of the most profitable business ideas because so many companies need apps these days.

Another benefit of this business idea: The cost of getting started has dropped dramatically with the advent of new tools and affordable developers from emerging markets.

So you can use software like OmniGraffle, Sketch and CoreAnimator to create wireframes and mockups before you publish the app.

Alternatively, you can hire an app developer through sites like AngelList and Upwork.

Another approach is to generate a passive income with apps for end users.

This stands and falls with a monetization strategy that generates recurring income.

Good strategies are offering in-app purchases and charging for a premium version of your app.

Career Consultancy

With unemployment rising and the labor market saturated, there is no shortage of people who need help finding a job.

If you have a knack for helping your friends and relatives find suitable employment, you can likely help others as well.

So could start a business in the field of career counseling.

In this role, you would help others to find more clarity about their career path, identify opportunities in the job market and prepare them for interviews.

You can find your customers on Facebook or Xing groups or address your target group directly with your own website.

The best thing about this business idea is that you can already make good money with four to five coaching units a month.

You can also add group coaching to your offer, which makes the whole thing even more effective.

If you’re looking for ideas for a lucrative sideline that won’t take up too much of your time, career coaching could be the right option for you.

Email Marketing

Are you good at writing emails? Can you create subject lines that people can’t help but click? If so, then you could try your hand at an entrepreneur and start your own email marketing business.

Companies that need help with their email marketing strategy can be found on Upwork, Freelancermap or Twago.

But classic cold calling can also be a way.

Once you’ve proven your skills and delivered real results, customers will rush to use your services. There are pluses if you can also help them expand their email list.

The start-up costs include investing in email marketing tools, which will automate many of your marketing tasks.

Become a Professional Photographer

If you have great snapshots or recently did a portrait shoot of a relative, consider listing your photos on stock photo platforms.

Companies like Shutterstock or Adobe Stock are always looking for appealing images.

You can start by posting some of your existing photos on these platforms.

Once you’ve submitted your photos, you wait for people to download them.

Most stock photo websites pay you a license fee for every download on their platform. Another option is to start your own photo website and sell your pictures directly.

However, this only makes sense if you have the resources to invest in marketing.

Instagram Consultancy

If you know the secrets of getting involved on Instagram, you might be able to become an Instagram consultant.

Customers pay you for creating appealing posts, replying to comments, writing attractive biographies, and much more.

You can monetize these services by billing on an hourly basis or on a project-by-project basis.

This is one of the best business ideas for digital nomads as most of the business can be run on your smartphone.

To become a sought-after Instagram advisor, you should have the ability to create well-functioning Instagram ads and encourage users to buy.

You can win your first customers by marketing your business on Upwork, Freelancer.de or other social media platforms.

Video Production

With the increasing consumption of online video content, there is a need for professionals who can record, edit, cut, and publish videos.

Starting a video production company could therefore prove to be an extremely lucrative business idea.

The initial investment will consist of basic lighting, wireless microphones, one or two cameras (and lenses) and video software such as Adobe Premiere or Final Cut Pro.

See if you can find used variants of some of these devices to reduce start-up costs.

In terms of services, you could offer to produce video content for corporate YouTube channels, manage video recordings for graduation parties and weddings, and much more.

There is no limit to the types of projects you can do, anything is possible.

However, specializing in a niche makes it easy to stand out in a highly competitive market.

Software Training Centre

Do you know people who are not very familiar with computer software? If so, you can get involved in software training and enroll students on a monthly basis.

For example, your students might include entrepreneurs looking to improve their IT skills or other small business owners who want to master software like Excel and PowerPoint.

If you have the expertise, you could teach most of the courses yourself.

As your business grows and more people sign up for your programs, you could hire freelance software experts to teach your students their subject.

Given the current situation, you should consider hosting virtual classes.

This way you can keep costs low and expand your business to international markets.

Open an Virtual dance studio

The advantages of a virtual dance studio are obvious: You don’t need to rent a large room and you can record, publish and share the choreography at your own discretion.

Also, there is no limit to the number of students who can sign up for your dance class.

To start a virtual dance studio, you need to invest in video conferencing software like Zoom.

You also need fast internet to make sure there is no lag during a live stream.

You should plan enough sessions per month so that your students learn the routines quickly.

If you have a passion for creating your own unique choreography, you can also partner with dance schools to give their students access to your content.

Print on demand

If you are looking for new business ideas, print on demand could be your recipe for success.

With print-on-demand, you sell your own designs on items such as cell phone cases, mugs and T-shirts, but you are not responsible for printing and shipping yourself.

Instead, you work with suppliers who will print your design onto the product.

They even package and ship it to your customers so you don’t have to worry about logistics.

In addition, you only pay if you have sold the products yourself.

One of the fastest ways to get started is by creating a Shopify store and installing a print-on-demand app like Printify.

In terms of marketing, working with influencers is an effective way to engage your audience.


That was it, our list of 20 promising business ideas that also have enormous potential in German.

To give yourself the best chance of success, focus on one idea at a time until you find something that suits your skills.

Thousands of entrepreneurs have already implemented these business ideas and earn money with them.

So you can be sure that these are proven and viable concepts that are worth getting started with.

No matter what your background and current situation, you should realize that there are tons of profitable and easy-to-implement business ideas out there to help you earn a substantial income.

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