If you’re looking for a way to make money online in Australia, starting a blogging business might just be the best way out. The good thing about starting a blog is that you don’t need an expensive budget or capital to get started.
Join us as we dig deep into how to start a successful blog business in Australia. This post will teach you great tips on how to start a blog business, how to set up a free blog and also how to monetize your blog in other to start making money.
What Is Blogging?
Blogging is the act of writing a post on a blog. A blog originally came from the word “weblog” or a “web log”. You can think of it as an online journal or diary, although blogs are used for much more now, like online journalism.
A blog (short for “weblog”) is a type of online journal or informational website. It is a platform where a writer, or perhaps a group of authors, may express their thoughts on a specific topic.
Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.
How to setup your own blog in 5 steps.
1. Choose a name for your blog.
The first step to setting a blog business is choosing a good name for your blog. It is important to choose a name that flows with the theme or topic of your blog.
Three tips to consider when choosing what to blog about;
1. Blog about something you enjoy.
2. Blog about something with plenty of room for discussion.
3. Choose a niche in which you can establish yourself as an authority.
2. Get a domain name and web host.
Any domain name is an essential component of your blog. Your domain, often known as your URL, is your web address. Remember that a brandable domain name is one-of-a-kind and sticks out from the crowd, but a generic domain name is generally loaded with keywords and is difficult to remember.
You’ll also need a web host for your blog. You will be unable to utilize your domain name or set up your blog if you do not have a web host. A web host is a service provider who maintains your blog available to the public on the internet. It saves all of your blog’s data, pictures, and text and shows it to visitors.
3. Choose your blogging platform.
If you want to cook, you need a kitchen. If you want to blog, you need a blogging platform. There are many blogging platforms to choose from. WordPress, Blogger, Squarespace, Wix, and Weebly are a few.
All have pros and cons, but WordPress is by far the most popular (we use WordPress for our blog), and for good reason. It’s flexible, functional and has a large community of users with free themes, plugins, and resources.
4. Create & launch your blog.
This step depends on which blogging platform you choose to use. If you are to use WordPress as your blogging platform, you need to know how to install WordPress on your web hosting services.
Everyone has a different idea of how they want their blog to look. One of the great things about a WordPress blog is that you can customise your blog to fit the design and purpose you want it to few.
5. Write & publish your first post.
Now that your blog is up and running it’s time to actually do some blogging. Your first post can simply be a paragraph announcing the birth of your new blog. If you’re a bit more ambitious, you can craft a longer post with a nifty image or two.
Creating a well-designed blog and writing great content is just the start. In order to get readers to your blog, you will need to spend some time promoting it.
How to make money from your blog.
Once you’ve completely set up your blog and you acquired a pretty decent audience of followers that are interested in your blog, then you are ready to start making money from it.
There are couples of ways to monetize your blog, below is a list of 3 popular to make money from blogging.
1. Google Adsense.
Google AdSense is a revenue-sharing opportunity for publishers in the Google network. Google place ads for goods and services that are relevant to the content of your site, targeted to the people who frequent your pages. In turn, you get paid a small amount when the ad is either displayed on your page or clicked on.
2. Affiliate Marketing.
Affiliate marketing is when you recommend a product or service to your audience using special tracking links, and then get a referral commission for every time someone buys after clicking your link. You can find a list of popular affiliate marketing programs in Australia here.
3. Sponsored post & banner ads.
When you have a good amount of traffic and terrific influence over your audience, other companies will pay to sponsor a blog post or your website. They can sponsor your entire site, which would cost them more, or a single page. Some just have advertising.
As you can see, there are several ways to monetize a website or blog. However, many need you to have traffic and an audience that is paying attention to you before they would pay you.
We hope this post has given you a lot of ideas about how to create a profitable blog. Anyone can make money with a blog with hard effort, patience, and consistency.