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Sales Promoters at East-West Seed

The employee will be responsible for the Promotion of East-West Seed Tanzania products in the whole country of Tanzania (the region/ regions of the assignment will be determined by the Sales & Marketing Manager by means of Demonstration in order to increase awareness of the brand name of each product and increase sales of vegetable seed in the respective area of assignment.

Locate farmer’s groups and make an inventory of the growing areas, crops, and season, contact village leaders, find key farmers, and train/ advise farmers and customers.


  1. Responsible for promoting & introducing company products & technology (veg. seeds & new varieties)
  2. Organize farmer’s meetings, farm demos, field days, and harvest festivals, and invite dealers, farmers, traders, LGU (local gov. units), and other stakeholders.
  3. Plan and establish a demo depending on the area; thus through demonstration, you will introduce new technologies to farmers-especially in your trial like raised beds, spacing, fertilization, a spraying method, drenching, etc.
  4. Make an agreement with the farmer concerning field demo (techno. & commercial demos) varieties to be tested/promoted and possible arrangement/ sharing of cost.
  5. Submit the reports on time: Weekly reports every end of the week or as decided otherwise (reports regarding your field activities, farms visit, planning, upcoming meetings, demo update, cost, and other related concerns. Propose demo plan, area, sowing dates, cost, and projected field days based on areas of coverage in respective regions of assignment. Semester plan & Market Survey Data
  6. Submit a budget, a request cash advance(CA) for the monthly activities, and liquidate the expenses 4 days prior to making a new request for cash for the next activities..
  7. Work & comply based on annual targets on-field activities (based on your monthly bonus): Farmer’s Meeting, Techno-Demo, Field Day’s/ Harvest Festival.
  8. Visit trading posts, agro-dealers, veg. dealers/traders, and stockists to discuss introduction, performance, feedback of our product, and availability/posting of promotional materials like posters, brochures, and availability of our seeds in the shops.
  9. Take responsibility for company property issued under your custody (eg. cell phones, tablets, flipcharts, marketing materials, etc..)
  10. Keep watch of our competitors on what, when, where & how are they doing in the field, and report of new variety introductions.

Minimum Requirements (Education, Experience, Skills)

  • Academic degree in agriculture or relevant course
  • Minimum 3 years experience in crop protection, crop science, or soil science from a similar or related industry; exposure to regional operations is an added advantage
  • With experience and/or exposure in new product development in the seed sector
  • Has worked in an individual contributor role and has the capability to deliver results through others directly or indirectly
  • Demonstrates good computer skills
  • Can communicate effectively in English and Swahili (speak and write)
  • Willingness to travel
  • Willingness to work independently with minimum supervision

East-West Seed has competitive packages on offer for outperformers

Application Deadline: August 31st, 2022

Email: [email protected]

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